Browsing Department of Pure Mathematics and Mathematical Statistics (DPMMS) by Subject "VCG mechanism"

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  • Efficient advert assignment 

    Kelly, Francis Patrick; Key, P; Walton, N (InformsOperations Research, 2016-07-01)
    We develop a framework for the analysis of large-scale ad auctions where adverts are assigned over a continuum of search types. For this pay-per-click market, we provide an efficient mechanism that maximizes social welfare. ...