Browsing Department of Pure Mathematics and Mathematical Statistics (DPMMS) by Subject "social welfare optimization"
Now showing items 11 of 1

Efficient advert assignment
(InformsOperations Research, 20160701)We develop a framework for the analysis of largescale ad auctions where adverts are assigned over a continuum of search types. For this payperclick market, we provide an efficient mechanism that maximizes social welfare. ...